ISSN 2078-9823

DOI: 10.15507/2078-9823.041.018.201801.090-101

Elena L. Yakovleva

Kazan Innovative University named after V. G. Timiryasov,

Kazan, Russia, e-mail: mifoigra@mail.ru,

ORCID: http:// 0000-0003-1799-0883.

 

PHILOSOPHICAL UNDERSTANDING OF THE SPECIFICS GLAMOROUS IDEOLOGICAL CONSTRUCTION

 

Introduction. The powerful and idealistic nature of ideology, which is one of the most powerful structuring elements of the social world that forces you to explore its modern variants. We believe today as one of the alternative ideological systems is the glamour. The purpose of the article is to identify glamorous dominants and reveal the features of the ideological model of glamor. Materials and methods. As the main material is the author’s observation of a glamorous space. The collected data and literature on the problems of ideology, culture economics, glamour as a cultural phenomenon has allowed to synthesize the materials by applying to them the methods of dialectics and analysis. Results it is showed that glamour can be called ideological construct, which is based on three key ideas of beauty, youth and wealth, abstract character. The imperious nature and glamorous idealistically ideology in modern conditions in addition to the abstract content of ideas are reinforced by the visualization element, the support of the economic system of society, the principle of beauty for the sake of beauty, giving birth to numerous simulacra of life. The endless replication of glamorous trends activates mirror neurons in the brain, causing the mass consciousness (unconsciously/consciously) to copy what they like. The functioning of glamour ideology and born of her environment allow you to remember the Mobius strip, having the properties of polentarutti, unilateralism, paradox, continuity and coherence. These properties of the tape related to its plasticity and invisible resourcefulness, provide a lifetime of glamour, pleasant to the mass consumer, mindlessly moving through it. Discussion and Conclusions. A study of glamour as an ideological construct allows us to conclude that it is due to modern technologies of «good dictatorship» for a long time will retain their dominant position. Operated the glamorous doctrine the ideas of beauty, youth and wealth and pleasure for the mass consciousness, sinking into the illusion (of) the heavenly life

Keywords: ideology, imperious character, idealism, glamor, glamorous ideology, beauty, youth, wealth, the Mobius strip.

 

For citation: Yakovleva E. L. Philosophical Understanding of the Specifics Glamorous Ideological Construction. Gumanitarian : aktual’nye problemy gumanitarnoi nauki i obrazovaniia = Russian Journal of the Humanities. 2018; 18(1): 90–101. (In Russ.). DOI: 10.15507/2078-9823.041.018.201801.090-101

 

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