УДК 130.2:101.1

Marina E. Ryabova

Moscow City University (Moscow, Russia),

e-mail: ryabovame@mail.ru

 

Ambivalence of the Individual and Collective Subject in the Culture of Digital Society

 

Abstract

Introduction. The philosophical analysis of the ambivalent relations of the individual and collective subjects involved in the culture of digital society is updated. The purpose of the study is to understand the dialectic of relationships that arise between “I” and “Other”, which are exposed to the powerful influence of the culture of digital society, as a result of which sociocultural being receives a different status and a different quality, changing the idea of what is special and individual in the modern world.

Materials and Methods. The methodological basis of the research is a non-classical approach to the study of man, the subject (E. Husserl, M. Merleau-Ponty), to the permeability of the boundaries between “I” and “Other” (M. Buber), the implementation of which is combined with a sociocultural approach (A. S. Akhiezer) and the dialectical method (G. Hegel) contribute to understanding the patterns of sociocultural transformations.

Results. The duality of the renewing thinking of society, manifested in emergence as a pattern determined by the sociocultural factor, is revealed. The substitution of the essential meanings of the sociocultural foundation of society, interpreted as being built on irrational logic, provoking mental shifts on the scale of the whole society, is considered. The loss of habitual characteristics by sociocultural reality is touched upon, which acquire a multifaceted implementation of ambivalent relations between the individual and the collective.

Discussion and Conclusions. The tendency of ambivalence of the individual and collective subject is the discrepancy between the real and the virtual, between the macroworld and the microworld of man. The contradictions of the axiological discourse of social reality act as an impulse for sociocultural transformations and form the content of human subjectivity. An assumption is made about the constant dynamics of the foundations of the collective subject, which allows us to permanently problematize the question of the relationship between “I” and “Other”. It is concluded that the antinomy “real and virtual subject” has emerged, which are also in a state of ambivalence, provoking a reorientation of the collective subject, destroying the previous meanings of the personal plane.

Keywords: individual and collective subject, ambivalence, sociocultural transformations, digitalization.

For citation: Ryabova M. E. Ambivalence of the Individual and Collective Subject in the Culture of Digital Society. Gumanitarian: aktual’nye problemy gumanitarnoi nauki i obrazovaniia = Russian Journal of the Humanities. 2024; 24(3): 249–258. (In Russ.)

 

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